Creating a Winning Cover Letter

A cover letter serves two important functions, says recruiter Emy Unger. It introduces and sells you. Putting your best foot forward means sending a thoughtful, distinct letter. Here are nine tips for creating a winning cover letter:

1. Keep it short.

2. State the position.

3. Explain why you want the job.

4. Clearly describe ways you will contribute.

5. Match, but don't reiterate, your resume.

6. Don't say you're not qualified.

7. Keep your tone and content professional.

8. Tell the reader what you're going to do next.

9. Proofread.